Most unique Oil Change Rigs Studied
The Oil Change Guys are out to bring new innovation to the market. We
have been looking at ways to better our services. We have been to www.Kibbi.com in Elkhart
Indiana, we have viewed this unit here in another state. We have discussed these and other
concepts with other engineers and thinkers. What we have decided is that all ideas are
worthy of exploration in our quest to find the most efficient and most environmentally
sensitive units. Why are we so driven to build a better mouse trap? Why are we un deterred
with the exploitations of Box Stores changing oil, such as Wal-Mart on what appears to be
a below cost endeavor at $12.99. Why do we believe that we will be the ones which emerge
as the leaders in the Industry?
Well this year in San Diego, Jiffy Lube is announcing a new program for franchisees
with extended bays and adding everything from brake jobs, and engine repair including
complete R and R rebuilding of motors. It makes sense for them due to the increased
competition in the market place. Midas Muffler has also gone to changing brakes and oil
changes. Tilden Franchise is also looking to co-partner with other services and to bundle
services to compete. Jiffy Lube's largest franchisee with well over 150 stores was
delisted by NASDAQ. Are we witnessing a new era in automotive repair and oil changes? We
thin so. We watched recently as Roger Penske left KMart as they closed the doors on 500
stores nationwide and now are in bankruptcy and closing another 150 stores.
In Tucson, AZ for
instance we see KMart on the North West side of town pulling out of the market and then we
see a new awesome Valvoline Oil Change Facility on the same property with a 2 million
dollar carwash and Detailing Center? Why, well as Lance Fisher the proprietor sees it, he
can bundle services, get a no interest loan deal from Valvoline, give the customers what
they want and his incredible facility will draw three different services to the same
property. Is this the answer to the price wars, bundling, like Microsoft? Well Lance
Fisher bets with real money in Tucson, is that a good bet? We think it is, you should see
this place, WOW, one of the nicest carwashes in the country, ranks up there with Auto-Wash
East and Danny's Family Carwashes in Phoenix.
These are just a few of the latest interesting changes in the Industry. Some would say
this Industry is stagnant. We disagree. We are watching Kendall battle for the latest
changes in oil change interval extension and the war against traditional thinking with
AMSOIL, Mobile One and others. Lots of new innovations and claims to come. Who will lead?
Well as we approach the pack and have our sights on the Yellow Jersey, we believe that the
team who can service the customer and bring the value will be team yellow. We know this is
an up hill grind and we will pursue the race with open eyes and an open mind.
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